Google Analytics: Change from Universal Analytics to Google Analytics 4

Document Type

Article

Publication Date

3-2023

Publication Title

Technical Services Law Librarian

Abstract

This past and current year (March 2022 to March 2023), Google Analytics is encouraging all sites to set up Google Analytics 4. Starting July 1, 2023, all Google Analytics instances will stop processing Universal Analytics. During March 2023, Google will begin automatically switching sites over to Google Analytics 4, if site administrators have not already made the switch sooner. However, Google Analytics can only change things up on its end and cannot change tracking code on your websites. This article overviews what the changes might mean for you.

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Georgia Southern University faculty member, Wilhelmina Randtke authored, Google Analytics: Change from Universal Analytics to Google Analytics 4.

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