Volume 5, Number 1 (2014)
Articles
Acquiring and Maintaining Premium Seat Customers in the “Big Four” Leagues
Peter J. Titlebaum, Ronald Dick, Kim Feldmann, and Robert Davis
The Effect of Antecedent Mood on Customer Loyalty Intentions: A Mood by Gender Interaction
Michael L. Thomas, Lindsay Levine, and Linda Mullen
Investigating the NBA Servicescape: Fan Involvement, Team Loyalty, Perceptions of Atmospheric Music and Emotional Responses
Crystal Southall and Richard Southall
Editors
- Richard E. Mathisen
- Michael Musante
- Michael McCall