• Home
  • Search
  • Browse Collections
  • My Account
  • About
  • DC Network Digital Commons Network™
Skip to main content
Journal of Applied Marketing Theory Georgia Southern University
  • Journal Home
  • About JAMT
  • Policies
  • My Account
  • Georgia Southern Commons
  •  
  •  

Home > Journals > Journal of Applied Marketing Theory > Vol. 3 > No. 1 (2012)

 

Volume 3, Number 1 (2012)

Articles

PDF

Editors' Comments for JAMT Volume 3, Number 1
Michael McCall

PDF

The Role of Customer Loyalty to the Salesperson in Generating Premium Revenue for Retailers
Ronald A. Clark, James J. Zboja, and Clay M. Voorhees

PDF

Customer Complaint Handling: The Importance of Employee Training for Customer Service
Nader Shooshtari, Shawn Clouse, and Simona Stan

PDF

Psychographic Segmentation in a Unique Service Industry: A Typology Based on Consumers’ Levels of Consumption of Live and Media-Based Spectator Sports
Tammy McCullough and Sam Fullerton

PDF

An Empirical Taxonomy of Tourist Information Search Strategies
Stephen W. Clopton, James E. Stoddard, and Mike R. Evans

PDF

Understanding the Service Environment: How Does Music, Color, and Aroma Impact Customers?
Anita Whiting

PDF

Control and Fairness in Customer Service
Odile J. Streed and Albert Kagan

 
 
 
  • Journal Home
  • Author Guide
  • Ethics & Policies
  • Submissions
  • For Peer Reviewers
  • About JAMT
  • Editorial Board
  • Receive Email Notices or RSS

 

Search GS Commons

Advanced Search

ISSN: 2151-3236

 
 
Elsevier - Digital Commons

Home | About | FAQ | My Account | Accessibility Statement

Privacy Copyright