Abstract
Welcome to the 2026 Special Issue of the Journal of Applied Marketing Theory (JAMT). JAMT is committed to providing a reputable platform for disseminating scholarly research that advances marketing knowledge while offering practical insights for marketing professionals.
In this special issue, we are pleased to present four manuscripts examining applications of artificial intelligence in the classroom and AI-driven personalization to enhance consumer engagement. Each article was well received by our review team and offers meaningful contributions to contemporary marketing discussions. We are delighted to share these works with our readers and hope you find them both insightful and thought-provoking.
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DOI
10.20429/jamt.2026.130001
Publication Date
4-2026
First Page
i
Recommended Citation
Girard, T., & Whelan, B. (2026). Comments from the editors. Journal of Applied Marketing Theory, 13(0), i. DOI: 10.20429/jamt.2026.130001 Available at: https://digitalcommons.georgiasouthern.edu/jamt/vol13/iss0/1