Volume 12, Number 1 (2025)
Articles
Comments from the Editors
Tulay Girard and Brian Whelan
From Interactions to Brand Value Co-Creation: How Internal and External Stakeholders Drive Consumer-Generated Branding
Vaibhav Shwetangbhai Diwanji and Juliann Cortese
Buyer Perceptions of Single- and Mixed-Gender Dyadic Sales Teams: Should I have a Wingman or a Wingwoman?
Eric Kushins and Melissa Clark
Unplanned In-Store Purchase Behavior of Organic Grocery Product Users: Effect of Consumer Innovativeness Traits and Traditional and Digital Promotional Stimuli
Dale A. Cake, Vikas Agrawal, and Wooyang Kim
Why Do We Buy What They Recommend? Investigating the Effects of Fashion Influencers’ Source Factors on Consumer Attitudes and Purchase Intentions
Faren Karimkhan and Sindy Chapa
A Comparative Analysis of Advertising Appeals in Anti- smoking Advertisements (Print and Online display ads) from 1990s to 2020s in the U.K
Ayomide Adebare Mr and Jill Nash Dr
Determinants and Consequences of Consumer Satisfaction toward Hypermarkets in Thailand: Stimulus-Organism-Response Model
Kittichai Watchravesringkan and Chompunuch Punyapiroje