Volume 11, Number 2 (2024)
Articles
Comments from the Editors
Tulay Girard and Brian Whelan
Advancing Theory in Psychographic Market Segmentation Research
Jack A. Lesser and Suanne M. Barthol
The Yin and Yang of Decision Making: Strategic Planning and Improvisation in an Entrepreneurial Culture
Anton Fenik, Ernest R. Cadotte, and Helena F. Allman
A Comparative Analysis of Passenger Demand for Two Airport Hubs in the United States
Selcuk Ertekin and Fassil Fanta
Trust and Reliability of Information Sources on Facebook for Presidential Candidates: A Study of Voter Perceptions
Kristina Harrison, Shawn Thelen, and Boonghee Yoo
Understanding Global Street Food Consumer Behavior and Experience: A Narrative Review of Literature and Development of Framework
Samit Chakravorti
Measuring Social Influence in Online Social Networks - Focused Literature Review on Human Behaviors
Shyamala N. Chalakudi, Gnana Bharathy, Dildar Hussain, and DakshinaMurthy Kolluru