An Effectiveness Analysis of Information Channeling In Choice Decision Making With Attribute Importance Weights
Document Type
Article
Publication Date
1-2007
Publication Title
Computers in Human Behavior
DOI
10.1016/j.chb.2004.10.026
ISSN
0747-5632
Abstract
In multi-alternative, multi-attribute choice decision tasks, decision makers use either alternative-based or attribute-based information processing patterns. Evidence suggests that channeling of access patterns may be effective. Restricted search of only key information attributes may be further encouraged when importance weights for attributes are predetermined and provided to the decision makers. This study examines the effectiveness of alternative-based channeling and attribute-based channeling with or without the provision of attribute importance weights. Both alternative-based and attribute-based channeling improves the decision accuracy when attribute weights are provided. In addition, the results indicate statistically significant effects on decision accuracy for the type of information display.
Recommended Citation
Tabatabaei, Manouchehr.
2007.
"An Effectiveness Analysis of Information Channeling In Choice Decision Making With Attribute Importance Weights."
Computers in Human Behavior, 23 (1): 564-577: Elsevier.
doi: 10.1016/j.chb.2004.10.026
https://digitalcommons.georgiasouthern.edu/info-sys-facpubs/72
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