Social Networking in Small Business: Validation of a Research Model
Document Type
Article
Publication Date
2013
Publication Title
Issues in Information Systems
Abstract
Information technology has spawned social networking – a phenomenon widely embraced by big business to increase contact with customers, identify new markets and to obtain feedback on products and services. Small businesses, slower to adopt the new technology, risk being left behind. This paper takes a theoretical research framework developed to study how technological fit and viability affect the decision to deploy, and subsequent performance evaluation, and tests it as a research model for adoption of social networking by small business. Extensive use of Structural Equation Modeling using PLS enabled verification of significant components of the model and suggested certain variations for further research.
Recommended Citation
Ayala, Cesar, Geoffrey Dick, Camille F. Rogers, Robert Szymanski.
2013.
"Social Networking in Small Business: Validation of a Research Model."
Issues in Information Systems, 14 (1): 234-243: International Association for Computer Information Systems.
source: http://iacis.org/iis/2013/203_iis_2013_234-243.pdf
https://digitalcommons.georgiasouthern.edu/info-sys-facpubs/45
Copyright
Articles published in IIS are licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
