Library Instruction Marketing: Planning and Assessment

Type of Presentation

Individual paper/presentation (20 minute presentation)

Target Audience

Higher Education

Presenter Information

Emily Rogers, Valdosta State University, GAFollow
Laura B. Wright, Valdosta State University, GA

Location

Room 1005

Abstract

See presentation description.

Presentation Description

Information literacy and library instruction is vital, but proving the value of this service to faculty and students can be challenging. By collaborating on a marketing plan for library instruction, the marketing librarian and the library instructional coordinator at Valdosta State University have increased the visibility and range of library instruction across campus. This presentation shares the results of creating, implementing, and assessing a marketing plan for library instruction.

Keywords

Information literacy, Library instruction, Library-faculty collaboration, Library marketing

Publication Type and Release Option

Presentation (Open Access)

Recommended Citation

Rogers, Emily and Wright, Laura B., "Library Instruction Marketing: Planning and Assessment" (2010). Georgia International Conference on Information Literacy. 33.
https://digitalcommons.georgiasouthern.edu/gaintlit/2010/2010/33