Document Type
Article
Publication Date
3-9-2011
Abstract
Author's biography: C. David Shepherd is a professor of marketing and director of the Center for Sales Excellence at Georgia Southern University. He can be contacted at 912-478-1961 or dshepherd@georgiasouthern.edu.
Recommended Citation
Shepherd, C. David, "Customer Service: Hard but Essential" (2011). College of Business: News & Publications. 458.
https://digitalcommons.georgiasouthern.edu/coba-pubs/458
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