Document Type
Conference Proceeding
Publication Date
Spring 3-2021
DOI
10.20429/amtp.2021.34
Recommended Citation
Musante, Michael, "A Framework for Product to Service Brand Extension Success Factors in B2C Markets" (2021). Association of Marketing Theory & Practice Proceedings 2021. 34.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/34
