A Framework for Product to Service Brand Extension Success Factors in B2C Markets

Authors

• Michael Musante, Springfield College - Springfield, MAFollow

Document Type

Conference Proceeding

Publication Date

Spring 3-2021

Copyright

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DOI

10.20429/amtp.2021.34

Recommended Citation

Musante, Michael, "A Framework for Product to Service Brand Extension Success Factors in B2C Markets" (2021). AMTP Proceedings 2021. 34.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/34