“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging

Authors

• Gaelle Moal – UlvoasFollow
• Valerie A. Taylor, University of Tennessee at ChattanoogaFollow
• Elizabeth A. MintonFollow

Document Type

Conference Proceeding

Publication Date

Spring 2021

Copyright

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Comments

Please publish as a conference abstract

DOI

10.20429/amtp.2021.30

Recommended Citation

Moal – Ulvoas, Gaelle; Taylor, Valerie A.; and Minton, Elizabeth A., "“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging" (2021). AMTP Proceedings 2021. 30.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/30