Document Type
Conference Proceeding
Publication Date
2021
DOI
10.20429/amtp.2021.03
Recommended Citation
Mathur, Manisha, "Bridging the Gap Between Customer Value and Firm Performance: Strategic Implications of Social Media Marketing Relationships" (2021). Association of Marketing Theory & Practice Proceedings 2021. 3.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/3
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