Follow

Submissions from 2020

PDF

A Foundational Investigation of the Theory of Brand Comfort, Kirk D. Aiken, Ajay Sukhdial, and Matthew Meuter

Reviewer test for AMTP Proceedings 2020, AMTP Proceedings

PDF

PANEL: Changing Expectations from Department Chairs in the Dynamic Environment of Higher Education, Ismet Anitsal, Melek Meral Anitsal, Michael Latta, and David J. Burns

PDF

Building on the International and Diverse Make-Up Of A Baseball Organization and How Teams Capitalize On This Growth: The Rise of Latin Americans in Baseball, Rachel L. Bronson and Chris Croft

PDF

A Preliminary Examination of Sponsorship Motivations and Leveraging in Motor Sports, Carol L. Bruneau

PDF

Preparing Performance Reports for Upper Management: A Skills Building Project for Sales Management Students, Joseph D. Chapman and Russell G. Wahlers

PDF

Blockchain and the Transformation of Branding, Sunil Erevelles, Brian Whelan, and Padma Bulusu

PDF

Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches, Selcuk Ertekin

PDF

Revisiting the Beneficiaries of the SCOTUS Ruling Striking Down PASPA, Sam Fullerton, Ronald Dick, and Michael McCall

Factors Impacting One’s Self-Classification into One of the Five Categories of a Typology Delineating Green (and not so Green) Consumers, Sam Fullerton, Tammy McCullough, and Estelle van Tonder

PDF

Is It All in Your Head? How Your Beliefs About Money Influence Your Financial Behavior, Patricia T. Gouveia

PDF

The Future of Electronics Consumption and the Role of the Sustainable Consumer, Jennifer D. Henderson

PDF

The Brand Axis: Strategic Impacts of Loyalty and Engagement within the Social Media Magnet Theory, Kyle A. Huggins and J. Elliott Cunningham

PDF

BODY LANGUAGE AND SALES, Lindsay Larson, Adam Puckett, and Timothy C. Heinze

PDF

Sensemaking and Big Data Science: Soft and Hard Marketing Skills Are Needed Today, Michael Latta

PDF

PANEL: Are Students Our Customers? Perils and Pitfalls of Students as Customers, Michael Latta, David J. Burns, Michael McCall, Ismet Anitsal, and Melek Meral Anitsal

PDF

The Proof is in the Power: Social Community Integration in Electronic Health Records for Elevated Patient Empowerment, Amanda Ledet

PDF

Is there a ROI for Being Ethical? The Impact of Consumer Perceived Ethicality on Brand Equity, ARWEN L. MATOS-WOOD

PDF

Competing with the Sharing Economy: Understanding the Barriers Faced by “Traditional” Providers, Amiee Mellon and Jim Connell

PDF

Up Rooting: Sports Marketing Analytics and Attendance in Major League Baseball, Adam Merkle, Catherine Hessick, Britton Leggett, Kenneth O'Connor, and Larry Goehrig

PDF

Empirical Study: Use of Online or Traditional Job Search: Which Do Graduating Sales Students Prefer When Searching for First Post-Graduation Careers, Linda Mullen PhD, Randy S. Stuart, and Michael L. Thomas

PDF

Understanding Student Perceptions of their Personal Branding in Higher Education, Musa Pinar and Tulay Girard

PDF

Supporting Service Learning with an Interdisciplinary CSR Marketing Model, Ellen Raineri

PDF

Early-Career Professional Athletes, Social Media Marketing, and Sponsorship, Nichada Satasuk and Gallayanee Yaoyuneyong

PDF

Yours, Mine, or Ours? Exploring the Role of Cultural Values in Sharing Economy Services, Lacey K. Wallace and Joanne T. Cao

PDF

The Impact of Culture on Multinational Business Expansion: A Case Study Evaluating Merchandising in Asian 7-Eleven Franchises, Matthew H. Yang and Gallayanee Yaoyungyong