AMTP Proceedings 2020
Document Type
Conference Proceeding
Conference Track
Social Media/ Internet/ Mobile/ Direct Marketing
Copyright
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Abstract
In this paper, we used Smith et al. (2011)’s classification of privacy definitions based on cognate-based and value-based approaches and reviewed the marketing literature for the past five years on consumer information privacy. We added an extra dimension to this classification by looking at whether the research has a regulatory emphasis or not. Our results indicate that there are plenty of research articles on cognate-based and non-regulatory underscoring research as well as value-based and regulatory emphasis articles. There is exigent need for more research on cognate-based, regulation focused and value-based, non-regulation focused accentuation.
DOI
10.20429/amtp.2020.15
Recommended Citation
Ertekin, Selcuk, "Consumer Data Privacy in Marketing Research: A Study of Value-Based and Cognate-Based Approaches" (2020). AMTP Proceedings 2020. 15.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2020/15
Supplemental Reference List with DOIs
