Association of Marketing Theory and Practice Proceedings 2018

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Submissions from 2018

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Money, Marketing, and Missions: Ethics and the Structure of Not-for-Profits, Karen Barbee and Stephen LeMay

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The Influence of Consumer Habits in the Customer Journey: How the Habit Loop Can Change the Game, Charla F. Brown

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A New In-Store Digital Landscape: Effect on Engagement, Innovativeness, and Unplanned Grocery Shopping Outcomes, Dale Cake, Vikas Agrawal, and Douglas Johansen

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Experiential or Instrumental? The Role of Shared Responsibility in Academic Success, Joanne T. Cao, Jamye Foster, Gallayanee Yaoyuneyong, and Alice Townsend

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Psychological Contract Breach and Customer Satisfaction: A Study of Online Shopping, Hua Chang and Lingling Zhang

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Internal Services Brand Orientation: Comparing the Perspectives of Managers, Employees, and Customers, Ceren Ekebas-Turedi, Musa Pinar, Paul Trapp, and Tulay Girard

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Why I Purchase What I See On Facebook: Comparing The Impact of Electronic Word-of-Mouth Between Hispanic And Non-Hispanic Consumers, Nivia Escobar and Sindy Chapa

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Generosity as an Individual Difference Variable: Preliminary Steps towards a New Measurement Scale, Leisa Reinecke Flynn, Jami Steen, and Ronald E. Goldsmith

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Beyond Endorsements: How Celebrity Creative Directors Influence Consumers’ Attitudes toward the Advertisement, Kendra Fowler and Veronica L. Thomas

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Spies!, Sam Fullerton and Roger Brooksbank

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How Customer Engagement and Customer Participation Translate Across High-Involvement Purchases (Like Higher Education), Wendy T. Gillis, Douglas Johansen, and Shiri D. Vivek

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The Role of Consumer Self-Concept, Gary R. Holmes, Clinton Amos, and Lixuan Zhang

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Why New Car Dealers Sell Used Cars: A Structural Analysis of the Impact of Used Car Markets on the Automobile Distribution Channel, Dinakar Jayarajan, S. Siddarth, and Jorge Silva-Risso

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Incorporating Professionalism Labs into Marketing Curriculum, Tatia Jacobson Jordan

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Beyond Supplier Relationship Management, Vishal Kashyap, Mee-Shew Cheung, and Marla A. Phillips

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Exploring Online Sales Personas: Toward a Model of Online Strategic Relationship Development, April Kemp

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An Exploratory Study on Ethical and Legal Issues of Marketing Strategies in the Cigarette Industry: Perspectives on E-Cigarettes, Jason Bruce Kilby, Ismet Anitsal, and M. Mereal Anitsal

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Impact of Acculturation and Internal and External Influences on Food Consumption Behavior among Asian American Ethnic Groups, Ryan W. Kota and Sindy Chapa

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Tracing, Security, and Safety: The Problem with Wild-Caught Seafood Supply Chains, Stephen LeMay, Dave McMahon, and Jeffrey Periatt

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Understanding Differences in the Dimensions of Brand Loyalty among Generational Cohorts in the Carbonated Beverage Category, Neleen Leslie and Petula Senior

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Toward a better understanding of Organic Products Consumption: The Key Role of Consumers’ Involvement, Nataly Levesque, Frank Pons, and Mahshid Omid

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Materialism and Consumer Purchases an Exploratory Study: Are There Segments of Materialistic Consumers?, Rick Mathisen, David Burns, and Jennifer Hutchins

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The Uphill Battles for Non-Profit Organizations, Dave McMahon, Samuel Seamon, and Michael McCall

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The Consequences of Business Model Innovation on Market Orientation and Stakeholder Orientation in Disruptive Firms, Zach Moore

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Perceived Costs and Benefits of Being a Resident in a Tourism Destination Location, Michael Musante

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The Impact of Gender and Agentic-Communal Orientations on Consumer Skepticism about Corporate Social Responsibility, Kevin P. Newman and Rebecca K. Trump

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"No triclosan ever!": Effects of Absence Framing of Novel Product Ingredients on Consumer Evaluations., Tim Ozcan, Ahmet Hattat, and Michael Hair

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Predicting Turnover of Direct Sellers, Robert A. Peterson, Gerald Albaum, and Victoria L. Crittenden

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An Evaluation of South African Vehicle Prices and Domestic Market Size, Keith Plekker and Perry Haan

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Planning and Implementing a Graduate Online Team Taught Marketing Course, Rajasree K. Rajamma and Michael Sciandra

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The Use of Epistemology, Transactional Cost Analysis and Herding Behavior Theories to Explain Ethical Leadership, Mohammed Y.A. Rawwas

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Retail Salesperson’s Influence on India’s Lonely Consumers, Cindy B. Rippé, Brent Smith, and Alan J. Dubinsky

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Community Behind “In Return for an Honest Review”, Ania Izabela Rynarzewska

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Growing Apart: Collectivism and Acculturation, Sean Sawicki and Sindy Chapa

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#FOMO: How the Fear of Missing Out Drives Consumer Purchase Decisions, Michelle van Solt, Jessica Rixom, and Kimberly Taylor

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Gender and Cybersecurity: Consumer Awareness, Experience and Trust, M. Olguta Vilceanu and Kristine Johnson

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Travel Motivation Influence Attitudes toward Cultural Souvenirs and Travel Intentions, Wei Wang, Gallayanee Yaoyuneyong, Pauline Sullivan, and Brigitte Burgess

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Metrics-Driven Climate and Metrics-Based Activities as an Organizational Processes to Complement MPM system in the Firm, Yuko Yamashita, Wataru Uehara, Gen Fukutomi, and Hiroyuki Fukuchi

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What Happens after You are Shocked? An Investigation of Emotional Response, Brand Attitude, Attitude toward AD and Purchase Intention of Shock Advertising in Chinese Consumers, Shuo Yan and Sindy Chapa

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Timing of Market Entry for New Products: An Exploratory Case Study of the Success Factors for Pioneering and Following, Eunsang Yoon and HyeonJin Rim