Document Type
Conference Proceeding
Conference Track
Marketing Education/ The Dynamic Business School
Publication Date
2014
Abstract
A sample of 259 marketing students from two universities provided their perceptions of the benefits associated with marketing internships. They agree that an array of benefits accrue to the student interns, the organizations for which the students serve in internship positions, the university, and the general student population at their own university. Among the benefits that are strongly acknowledged by the students are that an internship helps the student interns learn more about their chosen career path, that organizations benefit from the enthusiasm of an eager subset of workers, that successful internships help their university develop strong partnerships with the hiring organizations, and that successful marketing internships help students in other majors secure their own internships in their respective disciplines. It appears that the benefits far outweigh the students’ concerns, the most meaningful of which is the requirement that they pay tuition for internship credit. The results still document the need for Career Services to do a better job of allaying their concerns. One might say they need to do a better job of marketing.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Fullerton, Sam, "Student Perceptions of Internships: What Are the Perceived Benefits for the Interested Parties?" (2014). Association of Marketing Theory and Practice Proceedings 2014. 12.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2014/12
About the Authors
Sam Fullerton received his PhD in marketing from Michigan State University. He is a professor of marketing at Eastern Michigan University. He has also served as a visiting professor at the University of Michigan, Waikato University (NZ), the University of Southern Queensland (Australia), and the Potchefstroom Business School (South Africa) where he was awarded the title of Extraordinary Professor. His research focuses on ethics, sports marketing, and marketing education. In recent years, his research has appeared in Sport Marketing Quarterly, the Journal of Applied Marketing Theory, the American Journal of Business Education, and the South African Journal of Business and Economic Sciences. He has also authored books on Sports Marketing, Contemporary Selling, and Marketing Research.
Tammy McCullough is a professor of Marketing at Eastern Michigan University. Her doctorate was granted by the University of Washington. Her research has appeared in numerous journals including the Journal of Applied Marketing Theory, Health Marketing Quarterly and Research Technology Management. She has also presented papers at numerous conferences including AMTP, the ABA, and ACR. She is an avid sports participant who cycles, plays organized ice hockey, has twice run in the Boston Marathon, and has completed several Ironman Triathlons.
Robert Twells is an instructor of Marketing and Management at Eastern Michigan University. His BBA was awarded by Baylor University and his MBA was granted by James Madison University. He has also taught at Miami University where he was the recipient of two Outstanding Faculty awards. At the University of Toledo, he served as the Recruitment Coordinator for the College of Business. His case studies have appeared in Business Case Journal and Case Research Journal.
Carol L. Bruneau is an Associate Professor of Marketing at the University of Montana. She received her B.S. in Sociology/anthropology and her M.B.A. from Oklahoma State University. She received her Ph.D. in Marketing from the University of Arizona. Dr. Bruneau’s research has focused on consumer behavior, specifically concerning how consumers interpret sensorial stimuli. A second research interest is the use of qualitative research methods in understanding consumers. More recently she has begun to teach sports marketing and has developed a research stream that focuses on issues germane to spectator sports with a particular interest in motorsports. She is a regular conference participant with her research appearing in the Proceedings of the Association of Marketing Theory and Practice and the Sport Marketing Association.