Association of Marketing Theory and Practice Proceedings 2013

The Association of Marketing Theory and Practice is an international academic marketing conference that focuses on bringing together both academic theory and real world marketing practices. We encourage the participation of both business professors and business managers in our annual conference and our affiliated journal. Our conference aims for an encouraging, collegial environment in which faculty and students as well as practitioners can share ideas, build research streams, and develop partnerships for future projects.

The AMTP Proceedings for 2013 are archived in this collection. The abstract or full paper is included with each record as provided by the AMTP Proceedings editors.

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Submissions from 2013

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Extended Consumer-Brand Relationship Theory, May Aung, Kapil Gurbani, and Samuel Hip Seng Lei

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Understanding Online Brand Communities: Netnographic Study of Apple iPhone Consumers, May Aung, Keija Wu, Laila Rohani, and Khalil Rohani

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Brand Equity and Brand Equity Scale Developments: A Literature Review, Sally Baalbaki

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Innovation and Entrepreneurial Ventures in Sport: Branding Athletes through use of New Media and Technology, Khalid Ballouli, John Grady, and Brandon Brown

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A Comparison of Faculty Perceptions of Academic Integrity in Private and Public Universities, Anne H. Batory and Stephen S. Batory

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The Inmates Are Running the Asylum: The Role of a Consumer Mentality in Higher Education and Exploring How it Can be Overcome, Stephen S. Batory, Anne Heineman Batory, David J. Burns, John Lanasa, and Randy Stuart

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The Role of Empathy in the Benefits Sought from Volunteering, David J. Burns

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Influence of Social Motivations on Spectator Consumption Behavior of a Formula One Grand Prix Event, Kevin K. Byon, Suk-kyu Kim, Jae-gu Yu, James J. Zhang, and Chong Kim

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Delivering Quality Customer Service: the Interactive Effects of Employee Job Resourcefulness and Organizational Support, Shawn F. Clouse, Simona Stan, and Nader H. Shooshtari

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Soccer Marketing in the United States, Brian Crow, Dennis Phillips, Dallas Branch, and Greg Hutton

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Using Client Based Projects (CBSs) in MBA Marketing Programs to Bridge the Gap between Theory and Practice, Lynn C. Dailey

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Using SmartPls in Online Loyalty Assessment, Ali Dehghan and John Duggar

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The Effects of a Disaster’s Onset on the Humanitarian Aid Supply Chain, Micheal J. P. Dwyer

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The Face of Fakes: U.S. Consumers and Counterfeit Fashion Products, Karen Edwards and Jason Carpenter

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The Factors that Influence Merchants’ Likeliness to Continue Business: A Study of Georgetown, South Carolina, Monica B. Fine and Paul Clark

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Online vs. Face-to-Face Learners: An Exploratory Segmentation of the Student Market, Renée J. Fontenot, Richard Mathisen, Susan Carley, and Randy Stuart

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American Marketing Students’ Attitudes towards Online Classes, Sam Fullerton

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An Examination of the Segmentation Typologies Articulated in the Spectator and Participation Sports Marketing Literature, Sam Fullerton, Tammy McCullough, and Carol L. Bruneau

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Relationships of Brand Awareness, Logo Associations and Prior Shopping Experience: A Pre-test Study, Tulay Girard, M. Meral Anitsal, Ismet Anitsal, and ZhenYe Zhang

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The Relationship Between Investments in Intangible Resources and Liquidation for Financially Distressed Firms, Richard A. Heiens, Robert T. Leach, and Paul D. Newsom

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Influence of Atypical Choices by Dissociative and Aspirational Reference Groups on Preferences of Consumers Varying on Social Comparison Proneness, Magdoleen Ierlan

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Effectiveness of Green Olympic Initiatives on Reasons Affecting Residents’ Actions to Support the Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, and Daniel P. Connaughton

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Attitude versus Involvement: Predicting Ethically and Socially Responsible Consumption Behavior, Sacha Joseph-Mathews and Nicole Bieak-Kreidler

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Failure in rural entrepreneurial marketing: The OTOP case in Thailand, Edward Kasabov and Pitchaya Panupattanapong

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Marketing Research is Power in Negotiations to Sell a Small Business, Michael Latta

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Examining Organizational Justice in the Context of LMX and the Effect of LMX on Trust and Job Performance, Yong-Ki Lee, Sally Kim, Mun-Hyun Son, and Min-Seong Kim

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Ethnicity’s Effect on Brand Loyalty among American Consumers, Neelen Leslie and Felipe Korzenny

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Digital Word-of-Mouth and the Gender Implications, Deborah H. Lester, Andrew M. Forman, Dolly D. Loyd, and Tyra A. Burton

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Good Media Mix Strategies for Bad Times: Sequencing Optimizes, Marsha Loda and Barbara Carrick Coleman

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The Impact of Country-of-Origin on the Liability-of-Foreignness in the Acceptance of Products in the Global Marketplace, Natascha Loebnitz and Michael Harvey

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The Role of Media Richness of Channels on Consumer Decision- Making and Channel Choice, Moutusy Maity and Mayukh Dass

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Relationship of Demographic Traits and Situational Factor Determinants with the Tech Readiness of Self-Service Consumers, Jon M. Martin

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Marketing Faculty and Marketing Staff: Framework of Shared Opportunity, Lynn W. McGee

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Customer Service Employees in Logistics, Dave McMahon, Stephen A. LeMay, Jeff Periatt, and Rose Opengart

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Identifying Key Factors influencing Internet Shopping Behavior for E-Satisfaction, Chris A. Meyers

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Price Bundling Opportunities for the Charleston (SC) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, and Jordan Smith

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Internal Marketing Implications of Workplace Bullying: The Integration of Multiple Perspectives, Mary F. Mobley, Michael C. Mobley, Richard Easley, and Clinton Amos

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An Examination of British Charity Shop Shoppers, Robert Montgomery and Ariana Murray

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Testing a Brand Personality Scale for Quick Service and Casual Dining Establishments, Michael Musante

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A Comparison of Potential Student Blood Donors to Actual Donors, Harold Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew MacLellan, and Zachary Briggs

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Emotional Intelligence: The Antidote to Persuasion?, Rose Opengart and Michael McCall

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Differentiating Financial Service Brands Through the Multilayered Service Strategy (MSS): some Insights Insights from the Resource Based View of the Firm, Olutayo Otubanjo

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From Push to Pull — How Smartphones are Changing Mobile Marketing, Julie M. Pharr

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Using Exploratory Factor Analysis to Identify Star Players’ Effects on the Branding Process of Professional Sports Teams, N. David Pifer, Jennifer Y. Mak, Won-Yul Bae, and Jarrod Schenewark

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The Church of Mac: An Initial Examination on the Loyalty of Apple Customers, Caroline Pinson and Deborah J. C. Brosdahl

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Tension and Energy: Components of Arousal and their Effect on Intention to Give, Robert E. Pitts, Julia E. Blose, and Rhonda W. Mack

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Social Media in the Business Curriculum, Pauline Ash Ray and Jenny Swearingen

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Social Media in the Business Curriculum Panel, Pauline Ash Ray, Jenny Swearingen, and Paul Wilkens

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Model Size in Magazine Advertising and Body Esteem among Female College Students: The Moderating Role of BMI, James A. Roberts and Chloe' A. Roberts

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Nigerian Consumers and their Purchase Intentions for Global Brands, Al Rosenbloom, James Haefner, and Olutayo Otubanjo

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Utilizing Relationship Marketing and Partnership Development as Critical Elements for Developing and Transforming Leadership Programs and Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, and Carrie A. Blair

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Gerald Sandusky and Penn State Child Sex-Abuse Scandal: A case of administrative non-action leading to a severe crisis., Ania Izabela Rynarzewska

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Internal Communication as a Tool for Stakeholder-Organization Identification, Ania Izabela Rynarzewska

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Transforming the Simple Moving Average Forecasting Technique into a Judgmental Bootstrapping Approach, Usama A. Saleh and Gamal Haikal

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Attributes, Ethical Attitudes and Behaviors of Tax Evaders in a Permissive Collection Society, Yusuf M. Sidani, Abdul Jalil Ghanem, and Mohammed Y. A. Rawwas

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Is Fantasy Football’s Popularity Decreasing Fan Attendance? : A Social Identity Perspective, Stefan Sleep

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A Calculated Model of LinkedIn Feature Usage Across Organizational Types: Large, Small, and Non-profits, Joe Spencer, Lisa Witzig, and Marcella Gallegos

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Rethinking: The Understanding of Learning and Assessment in the Millennial Generation, Joseph R. Stasio Jr.

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Cognitive Dissonance and Online World of Mouth, Kungpo Tao and Yan Jin

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The Effect of Antecedent Mood On Customer Loyalty Intentions: A Mood-By-Gender Interaction, Michael L. Thomas, Lindsay Larson, and Linda G. Mullen

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Learn What the Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, and Ronald Dick

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Effects of Market Orientation on University Brand Equity, Trang Phuc Tran and Charles Blankson

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National Brands or Private Brands? A Regulatory Focus Perspective, Trang Phuc Tran and Joan Hubbard

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How a Small Rural University Can Effectively Approach High School Students?, Jianfeng Wang, Liza Jussiaume, Arnaud Jaquier, Yasmine Fofana, Chuck Compton, James Davis, and Stephanie Walker

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Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen and Michael Latta

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Online Learning: Best Practices and Online Technologies, Anita H. Whiting

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Putting On A Happy Face: How Emotional Labor Impacts Frontline Service Employees, Anita H. Whiting

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Content and Design Characteristics of Chinese Corporate Homepages, Lixuan Zhang, Sufen Tian, and Patti Miles