Organizations' Use of LinkedIn: Small Businesses Outpace Nonprofits and Large Corporations
Document Type
Conference Proceeding
Conference Track
Social Media/ Internet/ Mobile/ Direct Marketing
Publication Date
2012
Abstract
Social media and the concomitant professional networking are important marketing tools for large and small businesses and nonprofits. The study by Barnes and Mattson (2010) has shown that nonprofit organizations are more active than for-profits in their use of social media tools such as blogs, Twitter, podcasts, video, etc. This study looks at the professional social media tool LinkedIn. Contrary to the findings of Barnes and Mattson (2010), this in-depth study of large and small businesses, as well as nonprofits, finds some opposing results: small businesses appear to have greater adoption and usage rates of the professional networking site LinkedIn.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Witzig, Lisa; Spencer, Joseph; and Galvin, Marin, "Organizations' Use of LinkedIn: Small Businesses Outpace Nonprofits and Large Corporations" (2012). Association of Marketing Theory and Practice Proceedings 2012. 5.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2012/5
