Document Type
Conference Proceeding
Conference Track
Service Marketing/ Non-Profit Marketing/ Ethics
Publication Date
2010
Abstract
This paper condenses the existing literature on ethical shopping in the United States with the goal of providing an up-to-date review of the topic. It profiles the ethical shopper and distinguishes the various institutions and instruments of political consumerism evident in the Fair Trade movement. It also provides recommendations for more rigorous study of moral consumer behavior and implications for implementing fair trade marketing strategies.
Copyright Statement / License for Reuse
Digital Commons@Georgia Southern License
Recommended Citation
Pharr, Julie M., "At the Intersection of Politics & Consumption: A Review of Ethical Shopping in America" (2010). Association of Marketing Theory and Practice Proceedings 2010. 73.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2010/73
About the Authors
Julie Pharr is a Professor of Marketing at Tennessee Tech University in Cookeville, TN where she has taught marketing in the College of Business for the last 22 years. Her doctorate in marketing is from Mississippi State University. Dr. Pharr has published numerous papers in journals and conference proceedings over the years, including works in the Journal of Marketing Theory and Practice and Industrial Marketing Management.