Title

Let's Sashay with a Sales Manager: Interactive Learning in a Sales Management Class

Document Type

Presentation

Publication Date

Fall 2013

Abstract

Experiential learning is an excellent opportunity for students to observe first-hand the material presented within the classroom. The Sashay with a Sales Manager (SWASM) project has proven to be the solution for sales management students to achieve this type of experience. In this semester long project, students shadow a sales manager while completing several related mini-assignments. Results are positive, as reported both by students and sales managers who have participated. Additional benefits for both parties included job offers and internships. Finally, companies involved in the project were receptive to furthering their relationships with the University Sales Center. Sales professionals, students and Centers all found substantial value from this assignment.

Sponsorship/Conference/Institution

Marketing Management Association Fall Educators' Conference (MMA)

Location

New Orleans, LA