The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study
This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.
Association of Consumer Research Annual Conference (ACR)
Eastman, Jacqueline K., Lindsay R.L. Larson, Tyler Meharg.
"The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study."
Marketing Faculty Presentations.