Title

The Relationship of Perceived Knowledge with Perceived Risk: an Exploratory Study

Document Type

Presentation

Publication Date

2013

Abstract

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2x2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

Sponsorship/Conference/Institution

Association of Consumer Research Annual Conference (ACR)

Location

Chicago, IL