Abstract
Service environments area critical component of the service organization. However, most managers don’t understand how variables in the service environment impact their customers. Therefore, this article seeks to explain how three common and relatively inexpensive service environment variables impact customers. In particular, this article provides an in-depth review and analysis of findings on music, color, and scent. This synthesis of service environment literature helps managers and researchers better understand the mechanisms and effects of music, color, and aroma. In addition to promoting understanding of these variables in the service environment, this article also provides many managerial implications and guidelines for managers.
Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 4.0 License.
DOI
10.20429/jamt.2012.030106
Publication Date
10-2012
Recommended Citation
Whiting, Anita (2012). Understanding the service environment: How does music, color, and aroma impact customers? Journal of Applied Marketing Theory, 3(1), 76- 94. ISSN: 2151-3236. https://digitalcommons.georgiasouthern.edu/jamt/vol3/iss1/6