Abstract
This study employs an innovative approach by integrating AI and human endeavors in the research process. The examination provides a literature review and theoretical frameworks for integrating AI in education, focusing on three key stakeholder groups: students, faculty, and institutions. The analysis explores the benefits and challenges of AI in the classroom from each group’s perspective. The paper emphasizes hands-on AI experience for marketing students to remain competitive. The paper provides practical tips and suggestions for using AI in marketing classes and creating an institutional environment to support long-term AI growth. Additionally, the study presents widely used AI tools in marketing and practical recommendations for overcoming mental barriers to AI adoption. Finally, the paper examines the role of AI policies. This paper enriches existing literature by providing a hybrid approach to research and a comprehensive framework that highlights the interconnectedness of AI's impact across different levels of the educational ecosystem.
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Creative Commons License
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DOI
10.20429/jamt.2026.130002
Publication Date
4-2026
First Page
1
Last Page
37
Recommended Citation
Johnson, K. (2026). Navigating the AI classroom: Integrating AI in education for enhanced learning and career readiness. Journal of Applied Marketing Theory, 13(1), 1-37. DOI: 10.20429/jamt.2026.130002 Available at:https://digitalcommons.georgiasouthern.edu/jamt/vol13/iss0/2