Document Type
Conference Proceeding
Publication Date
Spring 2024
Abstract
This research explores the interactions among societal, social, and social media marketing concepts to provide clarity and distinction. These concepts are often confused, causing misunderstanding and misuse in practice. Societal, social, and social media marketing concepts need to be differentiated from one another and linked to the appropriate marketing tactics for them to be understood and utilized effectively in practice.
Recommended Citation
Holden, J., Anitsal, I., & Anitsal, M. M. (2024). Interactions between societal, social, and social media marketing. The 2024 Association of Marketing Theory and Practice Proceedings, 1. https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2024/1
