The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada

Authors

• Pritpal Thind, Woodstock Police ServiceFollow
• Steve LeMay, University of West FloridaFollow
• Dave McMahon, Pepperdine UniversityFollow

Document Type

Conference Proceeding

Publication Date

2022

Abstract

Marketing concepts are rarely applied to policing, although for most modern societies it is an essential function and part of the social contract between governments at all levels and the publics they serve. In this paper, we look specifically at how marketing concepts apply to policing in Ontario, Canada. We frame our examination with concepts like the halo effect, the availability effect, and other ideas outlined by Kahneman (2013).

Copyright

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DOI

10.20429/amtp.2022.14

Recommended Citation

Thind, Pritpal; LeMay, Steve; and McMahon, Dave, "The Application of Kahneman’s Concepts to Marketing Police in Ontario, Canada" (2022). AMTP Proceedings 2022. 14.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2022/14