“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging

Authors

Gaelle Moal – UlvoasFollow
Valerie A. Taylor, University of Tennessee at ChattanoogaFollow
Elizabeth A. MintonFollow

Document Type

Conference Proceeding

Publication Date

Spring 2021

Comments

Please publish as a conference abstract

Recommended Citation

Moal – Ulvoas, Gaelle; Taylor, Valerie A.; and Minton, Elizabeth A., "“Merry Christmas!” & “Happy Holidays!” Consumer Reactions to Holiday Advertising Messaging" (2021). Association of Marketing Theory and Practice Proceedings 2021. 30.
https://digitalcommons.georgiasouthern.edu/amtp-proceedings_2021/30