Abstract
Dr. Williams is an Associate Professor of Business Administration at Utah State University, Logan, Utah.
Copyright
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Recommended Citation
Williams, Terrell G.
(1978)
"An Experiment in the Effects of Comparative Advertising on Brand Awareness, Comprehension and Preference,"
Southern Business Review: Vol. 4:
Iss.
1, Article 6.
Available at:
https://digitalcommons.georgiasouthern.edu/sbr/vol4/iss1/6