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Southern Business Review (Archived) Georgia Southern University
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Home > Archived Collections > Southern Business Review (Archived) > Vol. 36 > Iss. 2 (2011)

 

Volume 36, Issue 2 (2011)

The Southern Business Review was published by the Georgia Southern University College of Business from 1975-2013. The journal issues are available in electronic format through Georgia Southern Commons. The issues are also available in print format from the University Libraries, Zach S. Henderson Library collection.

Articles

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Southern Business Review Issue Cover
Georgia Southern College of Business

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Southern Business Review Title Page
Georgia Southern College of Business

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Consumers’ Evaluation of Brand Extensions: An Application of Multiple-Group Causal Models in Assessing Cross Product Category Measurement Equivalence
Sreejesh S.

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A Framework for Installing Innovation into a Small Enterprise
Charles R. B. Stowe and Robert J. Lahm Jr.

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Alumni Altruism: Added Value from Retired Employees
Leon E. Pennington Lieutenant Colonel

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Creating an Awareness and Understanding of Business and Cultural Environments Through the Integration of Classic Literature and Film into Traditional Course Work
Bob Kimball

 
 
 
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ISSN: 0884-1373

 
 
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