Creating an Awareness and Understanding of Business and Cultural Environments Through the Integration of Classic Literature and Film into Traditional Course Work

Authors

Bob Kimball, University of West Florida

Abstract

Bob Kimball, PhD, is a professor in the Department of Marketing, University of West Florida, Pensacola, FL 32514.

First Page

51

Last Page

58

Copyright

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Recommended Citation

Kimball, Bob (2011) "Creating an Awareness and Understanding of Business and Cultural Environments Through the Integration of Classic Literature and Film into Traditional Course Work," Southern Business Review: Vol. 36: Iss. 2, Article 6.
Available at: https://digitalcommons.georgiasouthern.edu/sbr/vol36/iss2/6