Volume 2, Issue 1 (1976)
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Articles
The Perceived Importance of the Elements of Strategy: Revisited*
C. Glenn Walters, D. Wayne Norvell, and Raymond J. Coleman
Professional Views on the Social Reporting Controversy
James J. Benjamin, Keith G. Stanga, and Robert H. Strawser
Salient Vendor Attributes as Perceived by Organizational Buyers in Non-Commercial Sectors of the Marketplace
C.P. Rao, G.E. Kiser, and S.R.G. Rao