Salient Vendor Attributes as Perceived by Organizational Buyers in Non-Commercial Sectors of the Marketplace

Authors

C.P. Rao, University of ArkansasFollow
G.E. Kiser, University of Arkansas
S.R.G. Rao, Cleveland State University

Abstract

C. P. Rao is an Associate Professor of Marketing at the University of Arkansas in Fayetteville. G. E . Kiser is Professor and Head, Department of Marketing and Transportation at the University of Arkansas in Fayetteville. S.R.G. Rao is an Assistant Professor of Marketing at Cleveland State University in Cleveland.

Copyright

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Recommended Citation

Rao, C.P.; Kiser, G.E.; and Rao, S.R.G. (1976) "Salient Vendor Attributes as Perceived by Organizational Buyers in Non-Commercial Sectors of the Marketplace," Southern Business Review: Vol. 2: Iss. 1, Article 5.
Available at: https://digitalcommons.georgiasouthern.edu/sbr/vol2/iss1/5