Document Type
Article
Publication Date
6-15-2011
Recommended Citation
http://coba.georgiasouthern.edu/pdf%20files/2011_06_15_Shepherd_Customer_Service.pdf
COinS
Comments
Author's biography: C. David Shepherd, professor of marketing & director of the Center for Sales Excellence at Georgia Southern University. He can be contacted at 912-478-1961 or dshepherd@georgiasouthern.edu.