Document Type
Article
Publication Date
3-2012
Recommended Citation
http://coba.georgiasouthern.edu/pdf%20files/2012_03_21_Denton_Globalized.pdf
COinS
Comments
Author's biography: Trey Denton is a professor of marketing and the director of the Center for Global Business at Georgia Southern University. He can be reached at ldenton@georgiasouthern.edu.