Document Type
Article
Publication Date
6-30-2010
Recommended Citation
http://coba.georgiasouthern.edu/pdf%20files/2010_06_30_Eastman_Bling_Dead.pdf
COinS
Comments
Excerpt: "Those marketing status products may need to focus on keeping their current customers loyal while also expanding their market." Author's biography: Jacqueline K. Eastman is an associate professor of marketing at Georgia Southern University. She may be reached at jeastman@georgiasouthern.edu.