The Strategies of Entrepreneurial Supply Chain Orchestrators at the Bottom of the Pyramid

Authors

Bindu Agrawal, Manav Rachna International University
Matthew T. Jenkins, Georgia Southern UniversityFollow
E. Cadotte

Document Type

Conference Proceeding

Publication Date

1-1-2018

Publication Title

Proceedings of the Academy of Indian Marketing International Research Conference

Abstract

This conference proceeding was published in Proceedings of the Academy of Indian Marketing International Research Conference.

Recommended Citation

Agrawal, Bindu, Matthew T. Jenkins, E. Cadotte. 2018. "The Strategies of Entrepreneurial Supply Chain Orchestrators at the Bottom of the Pyramid." Proceedings of the Academy of Indian Marketing International Research Conference.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpubs/163