Title
Effects of Bullwhip on Item and Store Level Performance
Document Type
Presentation
Publication Date
11-2014
Abstract
We examine how information and material distortions affect inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins, stockouts and inventory levels are tested and reported.
Sponsorship/Conference/Institution
Decision Sciences Institute Annual Conference (DSI)
Location
Tampa, FL
Recommended Citation
Ayala, Cesar, Gerard Burke, Alan W. Mackelprang, Geoffrey Dick.
2014.
"Effects of Bullwhip on Item and Store Level Performance."
Logistics & Supply Chain Management Faculty Presentations.
Presentation 6.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/6
