Effects of Bullwhip on Item and Store Level Performance
We examine how information and material distortions affect inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins, stockouts and inventory levels are tested and reported.
Decision Sciences Institute Annual Conference (DSI)
Ayala, Cesar, Gerard Burke, Alan W. Mackelprang, Geoffrey Dick.
"Effects of Bullwhip on Item and Store Level Performance."
Logistics & Supply Chain Management Faculty Presentations.