Title

Effects of Bullwhip on Item and Store Level Performance

Document Type

Presentation

Publication Date

11-2014

Abstract

We examine how information and material distortions affect inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins, stockouts and inventory levels are tested and reported.

Sponsorship/Conference/Institution

Decision Sciences Institute Annual Conference (DSI)

Location

Tampa, FL

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