Effects of Bullwhip on Item and Store Level Performance

Presenters/Authors

Cesar Ayala, Georgia Southern UniversityFollow
Gerard Burke, Georgia Southern UniversityFollow
Alan W. Mackelprang, Georgia Southern UniversityFollow
Geoffrey Dick, Georgia Southern UniversityFollow

Document Type

Presentation

Presentation Date

11-2014

Abstract or Description

We examine how information and material distortions affect inventory management performance of a major retailer. Bullwhip effects (BWEs) are individually calculated for dozens of products carried by dozens of retail locations. Relationships between item/store-level BWEs and item/store-level performance measures including gross margins, stockouts and inventory levels are tested and reported.

Sponsorship/Conference/Institution

Decision Sciences Institute Annual Conference (DSI)

Location

Tampa, FL

Recommended Citation

Ayala, Cesar, Gerard Burke, Alan W. Mackelprang, Geoffrey Dick. 2014. "Effects of Bullwhip on Item and Store Level Performance." Department of Logistics & Supply Chain Management Faculty Presentations. Presentation 6.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/6