Title

Communicating Sustainability with Impact: The Rise of Eco-labels

Document Type

Presentation

Publication Date

5-2013

Abstract

This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.

Sponsorship/Conference/Institution

Production and Operations Management Society Annual Conference (POMS)

Location

Denver, CO

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