Communicating Sustainability with Impact: The Rise of Eco-labels
Abstract or Description
This research focuses on businesses considering an ecolabel endorsement or self-certification for their green brands and analyzes the market implications of ecolabeling. It addresses the question of what type of ecolabel/certification a firm should choose to provide the most value to its sustainable branding efforts.
Production and Operations Management Society Annual Conference (POMS)
"Communicating Sustainability with Impact: The Rise of Eco-labels."
Department of Logistics & Supply Chain Management Faculty Presentations.