The Role of Supply Chain Knowledge in Improving Product Launch Performance in Emerging Markets
Document Type
Presentation
Presentation Date
9-1-2017
Abstract or Description
This presentation was given during the Council of Supply Chain Management Professionals Annual Conference.
Sponsorship/Conference/Institution
Council of Supply Chain Management Professionals Annual Conference (CSCMP)
Location
Washington, D.C.
Recommended Citation
Jenkins, Matthew T..
2017.
"The Role of Supply Chain Knowledge in Improving Product Launch Performance in Emerging Markets."
Department of Logistics & Supply Chain Management Faculty Presentations.
Presentation 163.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/163
COinS
