Logistics & Supply Chain Management: Faculty Presentations (1998-2020)
The Role of Supply Chain Knowledge in Improving Product Launch Performance in Emerging Markets
Document Type
Presentation
Presentation Date
9-1-2017
Copyright
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Abstract or Description
This presentation was given during the Council of Supply Chain Management Professionals Annual Conference.
Sponsorship/Conference/Institution
Council of Supply Chain Management Professionals Annual Conference (CSCMP)
Location
Washington, D.C.
Recommended Citation
Jenkins, Matthew T..
2017.
"The Role of Supply Chain Knowledge in Improving Product Launch Performance in Emerging Markets."
Logistics & Supply Chain Management: Faculty Presentations (1998-2020).
Presentation 163.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/163
