Green Attributes and Product Design/Introduction Decisions
In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.
Production Operations and Management Society Annual Conference (POMS)
Yenipazarli, Arda, Asoo J. Vakharia.
"Green Attributes and Product Design/Introduction Decisions."
Logistics & Supply Chain Management Faculty Presentations.