Green Attributes and Product Design/Introduction Decisions

Presenters/Authors

Arda Yenipazarli, Georgia Southern UniversityFollow
Asoo J. Vakharia, University of FloridaFollow

Document Type

Presentation

Presentation Date

4-2012

Abstract or Description

In this research, we focus on the whether a firm should choose to expand its current portfolio of product offerings to include an environmentally “friendly” product which integrates multiple green attributes.

Sponsorship/Conference/Institution

Production Operations and Management Society Annual Conference (POMS)

Location

Chicago, IL

Recommended Citation

Yenipazarli, Arda, Asoo J. Vakharia. 2012. "Green Attributes and Product Design/Introduction Decisions." Department of Logistics & Supply Chain Management Faculty Presentations. Presentation 124.
https://digitalcommons.georgiasouthern.edu/logistics-supply-facpres/124