A Tale of Two Identities: Identity and Entrepreneurial Orientation in Professional Service Firms

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Professional service entrepreneurs (PSEs) paradoxically practice their profession in highly institutionalized contexts which require significant socialization, while at the same time enacting their role as an entrepreneur. Some activities consistent with entrepreneurship may be unnecessary for—and possibly even contradictory with—activities consistent with professional roles. In this paper, we address the question of why some professional service firms seem to be more entrepreneurial in strategic orientation than other professional service firms within the same professional field. In doing so, we will examine the relationships between the role identity centrality of two roles (professional and entrepreneurial) that PSEs occupy, the entrepreneurial orientation (EO) of their firms, and firm performanc


Academy of Management Annual Conference (AOM)


Orlando, FL