We are not bad: Nonprofit communications after a scandal
Document Type
Presentation
Publication Date
4-2019
Abstract
Presented at the 61st annual Western Social Science Association (WSSA)
Link to Program:https://www.wssaweb.com/documents/archive/2019_Conference_Abstracts_Official_2019-05-31.pdf
Donors, board members, and other stakeholders seem to hold nonprofits to higher standards than they do for-profit organizations. One consequence of this is that stakeholders find it harder to forgive scandals in nonprofits. Yet, scandals and crises do occur in the nonprofit world. In these circumstances, how do nonprofit managers communicate to stakeholders? How do they attempt, through their messages, to recover their organizations’ credibility postscandal? We analyze five cases, focusing on the messages put out by nonprofit actors, and identifying the range of strategies adopted by nonprofits to communicate with important stakeholders. We also assess the relative effectiveness of these post-scandal communication strategies in rebuilding the reputations of the organizations. We close the paper by offering suggestions for nonprofit managers and board members.
Sponsorship/Conference/Institution
61st annual Western Social Science Association (WSSA)
Location
San Diego, California
Recommended Citation
Commuri, Chandra, Patsy B. Kraeger, Viola Fuentes.
2019.
"We are not bad: Nonprofit communications after a scandal."
Department of Public & Nonprofit Studies Faculty Presentations.
Presentation 27.
https://digitalcommons.georgiasouthern.edu/ipns-facpres/27
