Integrating ERP and CRM into the University Curriculum with Microsoft Dynamics AX and CRM
Document Type
Contribution to Book
Publication Date
5-2015
Publication Title
Proceedings of the Academy of Marketing Science Annual Conference
DOI
10.1007/978-3-319-26647-3_13
ISBN
978-3-319-26647-3
ISSN
2363-6173
Abstract
The authors are currently developing integrated ERP and CRM courses based on the Microsoft Dynamics platform (chosen in part because the authors’ institution has a pre-existing membership in the Dynamics Academic Alliance). Students will co-register in both ERP and CRM with projects, assessments, and instructors flowing between courses to provide truly integrated content. Both employers and scholars call for greater curricular integration in business. Students will benefit from the integrated CRM/ERP courses by using multiple framing to address business issues, a practice shown to have positive impact on learning outcomes. Extant literature suggests that discipline-specific, content-centric learning outcomes from integrated curricula are as good as or better than those of conventionally delivered content. Measures of selected learning outcomes will compare students in the team-taught, integrated courses to student performance on equivalent measures in other upper-division business courses.
Recommended Citation
Hall, Kenneth D., Hayden Wimmer.
2015.
"Integrating ERP and CRM into the University Curriculum with Microsoft Dynamics AX and CRM."
Proceedings of the Academy of Marketing Science Annual Conference, Kacy K. Kim (Ed.): 89-98 Denver, CO: Springer.
doi: 10.1007/978-3-319-26647-3_13 source: https://link.springer.com/chapter/10.1007%2F978-3-319-26647-3_13 isbn: 978-3-319-26647-3
https://digitalcommons.georgiasouthern.edu/information-tech-facpubs/52
