External Environment Pressure on Organizational Innovation Adoption: from Literature to a Conceptual Model

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International Journal of Management Theory and Practices


Two research gaps were identified in technology innovation adoption, namely the rarity of innovation adoption theory on organizational and environmental factors. To fill these gaps, we decided to focus our review on the external environmental factors of organizational innovation adoption from January 2000 to May 2014. Major theories are presented. An integrated conceptual model is proposed. This review and the proposed conceptual model offer researchers a starting point to examine the external environment effects on a firm’s innovation adoption decision. In different stages, firms should use different strategy, focus on main issue of that stage, and use different resources to deal with the environmental pressures.