Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction
Document Type
Presentation
Presentation Date
8-10-2012
Abstract or Description
In this empirical study, the authors examined how three dimensions of perceived interactivity impact on customers perceive values on online shopping websites and level of customers’ satisfaction towards their shopping website. Between perceived interactivity and consumers’ loyalty, the mediating role of satisfaction and perceived values on shopping websites are measured. The results show some significance levels between perceived interactivity and dependent variables including perceived values, satisfaction, and loyalty.
Sponsorship/Conference/Institution
US-Korea Conference on Science, Technology, and Entrepreneurship (UKC)
Location
Los Angeles, CA
Recommended Citation
Han, Hyo-Joo, Jungkun Park, Juyoung Han.
2012.
"Measuring How Perceived Interactivity with Different Media Influences Perceived Values and Satisfaction."
Department of Enterprise Systems and Analytics Faculty Presentations.
Presentation 20.
https://digitalcommons.georgiasouthern.edu/info-sys-facpres/20
