Using Marketing Analytics Strategies to Expand Jonny Boy Cookies' Social Media Engagement

Location

Statesboro Campus, Russell Union, Room 2047, Session 1

Document Type and Release Option

Thesis Presentation (Open Access)

Faculty Mentor

Kristen Ruhland

Faculty Mentor Email

kruhland@georgiasouthern.edu

Presentation Year

2022

Start Date

22-4-2022 11:00 AM

End Date

22-4-2022 12:00 PM

Description

Examining 14 months of consumer activity on Jonny Boy Cookies' two most popular online platforms, lnstagram and Facebook. Compiling and cleaning data back to January 2021, then deriving patterns and using data visualization to discover the most effective themes in posts to help Jonny Boy Cookies use these platforms more efficiently.

Academic Unit

Parker College of Business

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Apr 22nd, 11:00 AM Apr 22nd, 12:00 PM

Using Marketing Analytics Strategies to Expand Jonny Boy Cookies' Social Media Engagement

Statesboro Campus, Russell Union, Room 2047, Session 1

Examining 14 months of consumer activity on Jonny Boy Cookies' two most popular online platforms, lnstagram and Facebook. Compiling and cleaning data back to January 2021, then deriving patterns and using data visualization to discover the most effective themes in posts to help Jonny Boy Cookies use these platforms more efficiently.