Examining The Role Of Instagram As A Public Relations Tool In The Real Estate Industry
Location
Statesboro Campus (Room 2048)
Document Type and Release Option
Thesis Presentation (Open Access)
Faculty Mentor
Dr. Haley Higgs
Faculty Mentor Email
hhiggs@georgiasouthern.edu
Presentation Year
2022
Start Date
16-11-2022 7:05 PM
End Date
16-11-2022 8:05 PM
Description
Nearly all social activities are carried out on some sort of technology whether it be a cellphone or laptop, and people throughout the world are interacting with each other and forming communities based on certain factors like interests and geographic location. Companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like TikTok and Instagram into their public relations strategies. Due to the nature of Instagram as image and video sharing platform, many real estate agencies have turned to Instagram to create mutually beneficial relationships with their clients and targeted public. This study evaluated the ways five real estate agencies located in Bulloch County used Instagram to create these relations while also maintaining these relationships through the content being posted and the use of features offered on Instagram.
Academic Unit
College of Arts and Humanities
Examining The Role Of Instagram As A Public Relations Tool In The Real Estate Industry
Statesboro Campus (Room 2048)
Nearly all social activities are carried out on some sort of technology whether it be a cellphone or laptop, and people throughout the world are interacting with each other and forming communities based on certain factors like interests and geographic location. Companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like TikTok and Instagram into their public relations strategies. Due to the nature of Instagram as image and video sharing platform, many real estate agencies have turned to Instagram to create mutually beneficial relationships with their clients and targeted public. This study evaluated the ways five real estate agencies located in Bulloch County used Instagram to create these relations while also maintaining these relationships through the content being posted and the use of features offered on Instagram.
