Examining The Role Of Instagram As A Public Relations Tool In The Real Estate Industry

Location

Statesboro Campus (Room 2048)

Document Type and Release Option

Thesis Presentation (Open Access)

Faculty Mentor

Dr. Haley Higgs

Faculty Mentor Email

hhiggs@georgiasouthern.edu

Presentation Year

2022

Start Date

16-11-2022 7:05 PM

End Date

16-11-2022 8:05 PM

Description

Nearly all social activities are carried out on some sort of technology whether it be a cellphone or laptop, and people throughout the world are interacting with each other and forming communities based on certain factors like interests and geographic location. Companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like TikTok and Instagram into their public relations strategies. Due to the nature of Instagram as image and video sharing platform, many real estate agencies have turned to Instagram to create mutually beneficial relationships with their clients and targeted public. This study evaluated the ways five real estate agencies located in Bulloch County used Instagram to create these relations while also maintaining these relationships through the content being posted and the use of features offered on Instagram.

Academic Unit

College of Arts and Humanities

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Nov 16th, 7:05 PM Nov 16th, 8:05 PM

Examining The Role Of Instagram As A Public Relations Tool In The Real Estate Industry

Statesboro Campus (Room 2048)

Nearly all social activities are carried out on some sort of technology whether it be a cellphone or laptop, and people throughout the world are interacting with each other and forming communities based on certain factors like interests and geographic location. Companies are becoming more reliant on the incorporation of technology and the social network sites, also known as SNS, like TikTok and Instagram into their public relations strategies. Due to the nature of Instagram as image and video sharing platform, many real estate agencies have turned to Instagram to create mutually beneficial relationships with their clients and targeted public. This study evaluated the ways five real estate agencies located in Bulloch County used Instagram to create these relations while also maintaining these relationships through the content being posted and the use of features offered on Instagram.