Exploring the Fine Line Between Cultural Appropriation and Cultural Appreciation
Location
Poster Presentation- College of Behavioral and Social Sciences
Document Type and Release Option
Poster Presentation (Archived)
Faculty Mentor
Dr. Christin Seifert
Faculty Mentor Email
cseifert@georgiasouthern.edu
Presentation Year
2020
Start Date
4-2020 12:00 AM
End Date
5-2020 12:00 AM
Keywords
Georgia Southern University, Honors Symposium, Poster
Description
Today’s consumers appreciate multicultural advertising and many fashion brands have incorporated cultural elements into their ad campaigns in response. However, knowledge of consumers’ perception of cultural appropriation and appreciation is limited, and recent campaigns garnered criticism for their misuse of cultural elements. This study’s purpose is to identify consumers’ perceptions.
Academic Unit
College of Behavioral and Social Sciences
Exploring the Fine Line Between Cultural Appropriation and Cultural Appreciation
Poster Presentation- College of Behavioral and Social Sciences
Today’s consumers appreciate multicultural advertising and many fashion brands have incorporated cultural elements into their ad campaigns in response. However, knowledge of consumers’ perception of cultural appropriation and appreciation is limited, and recent campaigns garnered criticism for their misuse of cultural elements. This study’s purpose is to identify consumers’ perceptions.
Comments
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